Division 02

Brands built with
taste, story & soul.

Catalyst incubates and operates a portfolio of modern Indian consumer brands — businesses with strong unit economics and even stronger storytelling. From sourcing to shelf, we own the journey end-to-end.

Division 02 — FMCG Brand House

Brands built with
taste, story & soul.

Catalyst incubates and partners with consumer brands that we believe in — modern Indian businesses with strong unit economics and even stronger storytelling.

Chai YogaTea & Wellness

Chai Yoga

Balance · Breathe · Be Well

Premium loose-leaf chai and herbal infusions, blended for the mindful Indian household.

Grain StoryStaples & Grains

Grain Story

Honest grains, honest food

Farm-to-pack staples — millets, pulses, and whole grains sourced directly from Indian farmers.

Cookie MagicBakery & Treats

Cookie Magic

Made with magic, loved everywhere

Artisan baked cookies and indulgent treats — crafted in small batches, with real ingredients.

Get in Touch

Let's build
something enduring.

Whether you're seeking capital, exploring a brand partnership, or simply want to understand what Catalyst can do — we'd love to hear from you.

Send an enquiry

We respond within 1 business day.